Iva hayesiana is a perennial herb that is native to California, and also found in Baja California.
California Rare Plant Rank: 2B.2 (rare, threatened, or endangered in CA; common elsewhere).
[Wikipedia] Conservation, Cultivation: Conservation
Threats to the plant include development of coastal habitat and waterways.[1] It is a Vulnerable flora species in California.
Cultivation
This species is recommended for use as an ornamental plant in fire-resistant landscaping in Southern California. (link added by Mary Ann Machi)
Calflora:
Information on California plants for education, research and conservation,
with data contributed by
public and private institutions and individuals.
[web application]. 2025.The Calflora Database
[a non-profit organization].Available:
https://www.calflora.org/(Accessed: 03/30/2025).